All posts by Daphne Cheng

WE Chronicle: Prada Real Fantasies F/W 2013

 
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Imaginative, chromatic, dynamic – Prada introduces a sophisticated domestic imagery with the Real Fantasies F/W 2013 by AMO. Not like it is on a lofty stance, instead, it’s like an animated puzzle made of everyday scenes and recognizable daily elements, forming the film noir of commonness. Weaving in multiple interconnected stories, the collection explored issues from raw elegance to banal emotions. A film which you will see romance, stories of normal men and women, and life. For the first time, the inspiration from both men and women shows overlap to shape a distorted graphic universe. Check it out.
 
 
 
 

WE Chronicle: Brand New Website and Two E-Shops

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Everything’s going digital! Givenchy launches a brand new website followed by the opening of two mobile e-shops. Givenchy fans will surely embrace this new multi-layered digital approach – quick way to shop. Riccardo Tisci opted for a creative direction for the online experience, which focuses on clean graphics and architectural lines together with a visual and instinctive access. Continue reading WE Chronicle: Brand New Website and Two E-Shops

WE Chronicle: 3.1 Phillip Lim F/W 2013 SONOMAMA

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3.1 Phillip Lim launches their second advertising campaign for Fall 2013 with a film named SONOMAMA (そのままで). It means “as the way it is/as it is/ as the way you are/as you are”. The F/W 2013 Collection of 3.1 Phillip Lim embodies the nonchalant ease and eclectic style of partners, girlfriends and lovers of the racer generation – steadfast in their presence, as they truly are. 3.1 Phillip Lim’s designs are especially suitable for globaql citizens on the move. Their design is understated yet elegant, imbuing a strong sense of discovery.

Despite advertising purpose, SONOMAMA was created to reflect the spirit of the season. Filmed on location on the streets of Tokyo, the campaign proudly starred Japanese actresses – Kiko Mizuhara and Louis Simonon, the son of Clash’s guitarist Paul Simonon, as well as their eclectic tribe of friends. The Campaign also featured “Black Shadow”, a notorious Japanese rockabilly gang.

Young, vibrant and dynamic. Right after reading this article, watch the AD film exclusively at www.31philliplim.com !

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WE Chronicle: Bally New Papillon Collection

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Combining the brand’s pioneering leatherwork techniques and functionality with the luxury, Bally’s new ‘Papillon’ collection is inspired by the brand’s heritage. The collection of three totes and two clutches is a luxurious interpretation of a complex cable stitch leatherwork motif from the 1940s. The new range will be the centrepieces of Bally’s Women’s Fall-Winter 2013 Accessories Collection, which will be launched in August 2013. Made from premium and exquisitely smooth calf leather, each bag features a finely cut and hand-moulded decoration. Though it is a simple look, what it demands are exceptional levels of detailed craftsmanship and outstanding expert skills.

With a unique and basket-like construction, the Papillon Tote comes with a detachable soft leather lining that can be used separately as a pouch. Another feature is that you can easily enlarge the tote by engaging clip buttons on either side of its opening. Finished off with gold clasps based on classic hardware treasures, the two supreme clutches come as a hard shell case with a handy strap, which are perfect for any occasion. 

The supremely luxurious clutches come as a hard shell case and are finished off with gold clasps based on classic hardware treasures also housed in the Bally archives.

Get rid of the plentiful colours for the hot summer and get yourself ready for the breezy fall! The new Papillon collection will undoubtedly become a must-have to create your unique mono-tone look.

 

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