After more than ten years of shows in Milan, this year Burberry Prorsum has finally came home to present its SS14 collection as part of LC:M . The brand has been supporting London Collections from the beginning, but its decision to move the show to London will have important consequences for the future of the event as well as for the role of British menswear in the international scene.
‘London is our hometown’ said Burberry Chief Creative Officer Christopher Bailey, ‘I wanted this collection to celebrate the uniquely spirited and charming British aesthetic’. The open-air space set at Kensington Gardens, and the audience attention, were quickly conquered by Bailey’s edgy preppy-boys, wearing outfits inspired by David Hockney’s colours and sporting a relaxed and laid-back attitude. Undeniably charming and undoubtedly British.
The collection featured soft knits with round, slouchy collars, unstructured jackets and coats and thin, loose ties. The designer played with contrasts, realising some garments in popping bright colours, and others in delicate pastel and dusty colours. The models, resembling school-boys on a trip, carried soft Duffle bags on the shoulder or held Duffles pouches in their hand, casually strolling down the catwalk.
The show also featured a limited edition line of 10 watches and a new line of sunglasses for men, the Burberry Waves, with squared, colourful and dotted frames. The sunglasses will be available to purchase and personalize on Burberry.com for a week after the show.
Pictures courtesy of Burberry.