Wear WE Are: Ong Shunmugam, Singapore

Despite many aspiring tries, Cheongsam with contemporary sensations is still a challenge to designers who want to find a place for this bit of heritage in modern fashion. Ong Shunmugam, however, has found the perfect balance between orientalism and wearable fashion.

Ong Shunmugam is a contemporary womenswear label with a simple quest to craft beautiful clothes by focusing on sartorial construction instead of fast fashion; on cut and fit before look; on longevity over excess. Designed and made across Asia, our atelier often reworks familiar influences, weaving traditional textile techniques, colours and silhouettes into the modern wardrobe, while deliberately disregarding stereotypes and caricatures. Ong’s conceptual collections for the thoughtful dresser, employing intuition and an exacting aesthetic.

In December 2010, Ong Shunmugam launched with its first ready-to-wear collection Orientalism and in September 2011, debuted Guardianship, its first cheongsam collection.



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