Wear WE Are: FAKE NATOO

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This is FAKE NATOO from China.  Founded by Zhang Na, a Xi’an Academy of Fine Arts and College of MOD’ART graduate. With her 2008 independent brand Na(too) – the former name of FAKE NATOO – Zhang shot to fame in her homeland, and in 2010 started to present her work ‘Reclothing Bank‘ at the Australian Art Photography Festival.

The concept of (Na)too is trying to inspire the happiness through enjoyable design, and the brand focuses on exploring the connection between people and dress, people and environment. The inspiration of design is to effectively combine personal emotions with fashion, instead of via complicated structure. The design of (Na)too includes unique fabric and cutting methods, exploring all potential opportunity of way of fashion design.

 

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