WE Chronicle: United Colors of Benetton pledges for detox by 2020

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Almost a year after the launch of recyclable and bio-degradeable ‘liquid wood’ hangers, United Colors of Benetton has just announced its response to Greenpeace’s detox campaign as the 13th global retailer to make a “credible commitment” to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2010.

According to the Italian retailer, Benetton Group will “put in place additional measures across its entire supply chain that will allow for the implementation of even stricter standards and ensure that no hazardous chemicals are used by any suppliers it employs. ” This applies to all the 6,500 of its stores, including Sisley and Playlife, the other two brands under the group. 

“Benetton shows its true colors with this commitment to clean up their toxic footprint,” Chiara Campione, Campaigner at Greenpeace Italy, says in a statement. “The question now is when will the other big Italian fashion houses respond to the demand from their customers and affected communities to create fashion that doesn’t cost the earth?”

Something to note is albeit its imperfection, Benetton has always been giving one step further than many mainstream fashion companies. Maintaining COLORS – which has always been fearless in discussing world topics even ‘Apocalypse‘ and FABRICA, the creative think tank supporting young talents under 25, has been a great effort to praise. 

Other brands having made such pledges include Levi’s, Adidas, C&A, Esprit, H&M, Li-Ning, Nike, Mango, Puma, Marks & Spencer, Zara and Uniqlo. WE look forward to seeing more of our favourite names in the line – for it is a right and wise thing to do.

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