Shortly after our feature of the promising fashion week in Tel Aviv. Now here comes another great news at our door. WE are delighted to see the launch of Roomeur in New York. These classy silhouettes are brainchildren of Hagit Kassif, London’s Royal College of Art graduate who had formerly worked for Diane von Furstenberg, and Omer Pozner previously serving Elie Tahari, who were best friends since studying fashion design in Israel. The two united in NYC, making their debut with the Pre-fall 2013 collection. Obviously orientally influenced, the collection strikes with timeless tailoring, vibrant botanical prints and geometric embroidery, portraying the hard and the soft sides of a modern-day woman like Frida Kahlo.