WE Chronicle: Louis Vuitton unveils SS13 Advertising Campaign

 Louis Vuitton SS13 Campaign

There are certain brands whose every gesture sets the world in motion. Louis Vuitton is a case in point. Having startled the world by turning the SS13 runway into an ecstasy filled with escalators, columns and checks, LV is gracing publications with that show ambiance. Thanks to French conceptual artist Daniel Buren and  Marc Jacobs.Set against a yellow and white checkerboard recalling the historic Damier canvas,  the campaign shot by Steven Meisel, showcases runway outfits and identical handbags. “I felt that the idea of pairing the girls as ‘twins’ heightened the message of repetition, and the repetition of pattern, which is key this season.” said Jacobs. “Sometimes, they are perfectly matched twins, and other times they are mismatched, wearing different lengths – mini or midi, or midi and maxi – reflecting the different column heights.”

The artist will also design window displays for selected Louis Vuitton stores, to be unveiled with the ready-to-wear collection in March 2013.

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